Marketing

Blessed and plagued with its own eccentricities, India is proof that products that are successes elsewhere may need a new twist.

Long gone are the days when a life of material excess and endless leisure time signified prestige. According to a new study from Professor Silvia Bellezza of Columbia Business School, Americans increasingly perceive busy and overworked people as having high status.  The study has been published in the Journal of Consumer Research.

Please join us in congratulating Don Lehmann, who is the recipient of the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) Lifetime Achievement Award. This award acknowledges the accomplishments of a consumer behavior scholar who has made significant and long-standing contributions to the field of consumer research.

What color is your house? After reading that question, what were you thinking about? The obvious answer is the color of your house. Though this exercise may seem ordinary, it has profound implications. The question momentarily hijacked your thought process and focused it entirely on your house or apartment. You didn’t consciously tell your brain to think about that; it just did so automatically.

On March 6-7, Columbia Business School’s Center on Global Brand Leadership will host BRITE ’17 its annual conference that focuses on emerging trends in technology, innovation, culture, and branding.

The new “must-have” isn’t an expensive bag or a rare sports car. It’s time.

Fewer Americans cast ballots in 2016 than have in a generation. Sheena Iyengar argues that's due in part to how we make difficult choices.

Consumers are glued to their smartphones – so what makes smartphone owners suddenly lose, drop, break, shatter, or destroy their prized possessions? Research from Columbia Business School Professor Silvia Bellezza says consumers act recklessly with their current products when in the presence of appealing upgrades.