Marketing

Chazen Global Insights, Marketing
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Chazen Global Insights
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Chazen Global Insights, Marketing

Marketing Transformation at GE: Storytelling and Business Results

The company that brought us the light bulb, the jet engine, and the MRI machine is now thinking about the convergence of the digital and the physical, and finding ways to tell their story that allows them to be more relatable, less like an institution and more like a person.  
Chazen Global Insights, Marketing
Date
Chazen Global Insights, Marketing

Can a Company be pro-regulation and pro-commerce? Gregg Renfrew from Beautycounter thinks so

Greg Renfrew, CEO and Founder of Beautycounter, is on a quest to put "safe cosmetics into the hands of everyone."
Chazen Global Insights, Marketing
Date
Chazen Global Insights, Marketing

The Day We All Watch for the Commercials

For several decades, people have watched Super Bowl commercials almost as eagerly as they have watched the game itself. With the money now involved, $5 million for a 30-second spot, brands are even more committed to raise their creative efforts and capture the attention of both consumers and all the journalists covering this phenomenon.
Chazen Global Insights, Marketing
Date
Chazen Global Insights, Marketing

NEW RESEARCH: Insights on the Future of Data Sharing

The high pitched fervor over ‘big data’ has died down a bit, but only because companies are more focused on putting their noses to the grind stone to determine how to more effectively collect and analyze data, of all sizes, to improve their business performance.  
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