Media and Technology

Study finds that high–frequency trading enhances market liquidity, reduces trading costs, and makes markets more efficient

A consumer is on his smartphone, skimming the headlines and checking movie times at his local theater. A car ad appears at the top of his browser screen. Is such a small ad, coming when his attention is divided, effective?

Join us in the live-streaming of BRITE '13.

Recent studies show that consumers tend to respond to free products or services differently from how they respond to the same goods when they are charged for them.

Columbia and Pitt researchers publish evidence on Facebook behavior and how it relates to users’ self–control, body–mass indexes, and credit–card debt

A research study on online social networks reveals that networking sites can drive advertising revenue by encouraging the density of social ties, or boosting the level of friendship or social connections between users. 

See why companies are choosing to "dotBrand" themselves.

NEW YORK—October 10, 2012—Thanks to blogs, online forums, and product review sites, companies and marketers now have access to a seemingly endless array of data on consumers’ opinions and experiences. In principle, businesses should be able to use this information to gain a better understanding of the general market and of their own and their competitors’ customers.

Jonathan Knee is interviewed by Bloomberg on Media Mergers

&nbsp