Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it.
Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light of the impressive advances in technologies that enable marketing to simultaneously become more automated as well as more effective, over 7,000 technology companies powering the marketing organization through advancements in areas like programmatic, artificial intelligence and machine learning. As firms realize the value of these capabilities, we remain in a technology renaissance, with marketers continuing to own more power within their organizations.
The following are five predictions about shifts we will see in the marketing technology ecosystem next year.
