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Quantitative Marketing: Data-Driven Strategies and Challenges

Section
Marketing in the Media
Areas of Expertise
Artificial Intelligence (AI) Brand and Product Management Consumer Behavior Marketing Media
Categories
Marketing in the Media
From:
Digital Future

Dive into Quantitative Marketing Strategy with CXOTalk episode 787, featuring experts Prof. Oded Netzer & CMO Amy Jaick from Columbia University business school. Uncover insights, techniques, AI's role, and ethical data usage for marketing professionals and business leaders in the digital age.

Mentioned Faculty

Oded Netzer

Oded Netzer

Arthur J. Samberg Professor of Business
Marketing Division
Vice Dean for Research
Dean's Office
Mentioned On
CXO Talk

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