Ari Paparo

Ari is the founder and CEO of Marketecture Media.

Ari is a well-known expert in the advertising technology world. He was the co-founder and CEO of Beeswax, an innovative ad tech platform that created the industry's first Bidder-as-a-Service™. Beeswax was acquired by Comcast in 2021.

Previously, Ari has held a number of product leadership positions in the ad tech and marketing tech sectors, most recently as EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables retailers and brands to better connect to their consumers through ratings, reviews, photos and other user generated content. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus.

Ari was the primary author of the VAST (Video Ad Serving Template) specification for online video and the patent holder for Nielsen's Digital Advertising Ratings ("DAR"). He is a frequent contributor to AdExchanger, Insider and other industry publications as well as a speaker at advertising industry conferences.