Marc De Kuyper

Marc De Kuyper is founder of Overproof, the only data-services platform delivering AI-driven insights to global beverage alcohol companies. Born in the Netherlands, De Kuyper is the eldest of the 11th generation of De Kuyper Royal Distillers, one of the oldest family distilleries in the world. He joined the family business as CEO of the U.S.-based Royal Dutch Distillers, and successfully grew the company to representing eight brands.

With a lifelong passion for data and technology, through his time at Royal Dutch Distillers, De Kuyper found frustration in the lack of business intelligence available to beverage alcohol brands. A successful entrepreneur and business leader, he left the family business to found Overproof in 2018, and bring cutting-edge technology to an industry that had been traditionally underserved by advances in artificial intelligence and machine learning.

Since its inception, Overproof has experienced significant growth and become one of the most respected and well-known providers of data services to beverage alcohol brands. Serving businesses of all sizes, Overproof also powers small- and medium-sized brands with SaaS-based planning and field execution software. With De Kuyper at the helm, the company’s innovative approach, use of industry-leading technology and deep understanding of the customer landscape will play an instrumental role in the future of the beverage alcohol industry.