Eric S. Park

My research focuses on understanding how consumers and firms interact with various emerging technologies such as livestream, non-fungible tokens (NFTs), and the Metaverse. Specifically, I focus on explaining various interesting phenomenon that results from 1) the emergence of these technologies and 2) the use of said technologies by marketplace stakeholder. In doing so, I rely on psychological theories-with a focus on social proof, motivation, and cognitive biases-and use methodologies such as experimental design, empirical modeling, and neuroscience in my research projects. Additionally, I have a stream of research that focuses on understanding how context affects consumers.