Maren Hoff

I research Marketing for the Greater Good, focusing on marketplace practices that promote individual, societal, and environmental well-being. 

I am most creative when leveraging large datasets to answer behavioral research questions. Thus, in addition to traditional lab and field experiments, I use deep learning (e.g., Convolutional Neural Networks), text analyses (e.g., generative AI), simulations, and trend analyses (e.g., algorithmic frameworks).

My dissertation was honored at the MSI Alden G. Clayton Doctoral Dissertation Proposal Competition.

For more information, check out my website or review my CV.