After a thorough selection process, Columbia Business School has solidified relationships with three agencies to facilitate the ongoing rebranding effort. Noted design firm Pentagram has been enlisted to evaluate and reenergize the School’s visual identity, from its logo to its color scheme and beyond. The School has also teamed up with the advertising agency Gardner Nelson & Partners. Gardner Nelson will implement the designs and concepts developed by Pentagram in an effort to build brand awareness across the School’s many markets. Additionally, Fleishman Hillard, an international public relations firm headquartered in St. Louis, will offer strategic communications counsel as the new identity is introduced. These partnerships each begin with the development of a comprehensive plan for scope of work and schedule.
