The purpose of this workshop is to help graduate students in marketing conduct empirical research through the rigorous application of structural econometric methods.  The objectives of the workshop are two-fold. First, students will gain an understanding of how to identify and properly frame empirical questions that lend themselves to structural analysis. Second, it will provide students with a solid introduction to basic structural frameworks and estimation techniques, including models of aggregate demand, single-agent dynamics, static games, and dynamic games.  The workshop will also provide many opportunities for participants to discuss their ideas and research with other students and faculty. The workshop is primarily intended for Ph.D. students, but the lectures will also likely be helpful to faculty less familiar with structural methods.  We strongly encourage faculty members with an interest in structural modeling to attend the workshop.  We hope the presence of additional faculty will enhance the overall quality of the experience for all participants. This workshop is supported by the efforts and financial contributions of Columbia Business School, Duke University and UCLA along with monetary support from ISMS. Please click here to learn more.