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Global launch party for Professor Schmitt's latest book a success.

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Published
January 3, 2008
Publication
CBS Newsroom
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News Type(s)
Marketing Division News

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On December 6th, over 250 business executives, Harvard Business School Press invitees, and Columbia Business School alumni, students and Faculty attended the global launch party for Professor Bernd Schmitt’s latest book, “Big Think Strategy.” This interactive multimedia event featured various entertaining “experience stations” and 3-5 minute speeches by industry leaders and special guests highlighted in the book.
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