The Marketing and Communications team has begun to share Pentagram’s logo, Web site and collateral treatment proposals with faculty, staff and students.
The concepts developed to further the School’s emerging identity, were
drawn in part from the feedback gathered during the fall’s discovery process,
in which many members of the School community participated.
The Web strategy encompasses three areas: ease of use; a consistent home for all members
of the community; and a showcase for thought leadership at the School. The logo
and visual identity, including how print materials look, will serve to underscore
what the School represents.
The feedback now being gathered from community members will help refine and further
develop the designs.