Professor Brett Gordon is the winner of the 2009 John D.C. Little Award, given annually to the best marketing paper published in Marketing Science or Management Science. The award was given for his paper "A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry," Marketing Science, 2009, 28(5), 846­867. This is the third year in a row that the Little Award has been given to a faculty member from the Marketing Division. Professor Oded Netzer won the award in 2008, and Professor Olivier Toubia in 2007. Congratulations to Professor Gordon!