On December 11, Professor Sheena Sethi-Iyengar was selected to receive the National Science Foundation Presidential Early Career Award for Scientists and Engineers in the Social Sciences. Each year, one Presidential Award is given in all of the social sciences. The recipient is chosen from an already highly select group of the year’s Faculty Early Career Development (CAREER) Award winners. Professor Iyengar received her initial CAREER award for a research proposal that challenges the validity of our common belief that more choice is always intrinsically motivating and results in higher levels of satisfaction. The award, in the amount of $679,500, is among the largest such grants issued by the NSF. The research project builds on Professor Iyengar’s earlier papers, one of which was featured in a New York Times article, “In Weird Math of Choices, 6 Choices Can Beat 600,” on January 9, 2001. The project exhibits fundamental cross-cultural differences in people’s attitudes toward choice. The studies, which include corporate, consumer, financial and job-interview contexts in addition to laboratory settings, have potentially far-reaching implications for the design of product lines or benefit programs, among other areas. Professor Iyengar is one of six CAREER awardees at the University in the past year. Four other awards were given to faculty members at the engineering school and the sixth award was given to an assistant professor in the sociology department. Professor Iyengar is the sixth member of the Business School’s faculty to be given this special award (or its predecessor, the Presidential Young Investigator Award). Earlier awardees are: Julien Bramel, Sebastian Ceria, Fangruo Chen, and Paul Glasserman, all of Decision, Risk and Operations; and Laurie Hodrick, of Finance and Economics.