Professor Lehmann named an ISMS Fellow

Professor Donald Lehmann, the George E. Warren Professor of Business at Columbia Business School, was recently named a Fellow of the INFORMS Society for Marketing Science (ISMS). This distinction, shared by only 15 prominent scholars, recognizes long term contribution to marketing science. The mission of ISMS is “to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” Congratulations to Don Lehmann!