Congratulations to Donald Lehmann and his co-authors, Sunil Gupta and Jennifer Ames Stuart, for winning the 2009 William F. O’Dell Award for their paper, “Valuing Customers,” published in the Journal of Marketing Research in February 2004 (Volume 41, Issue 1).
This prestigious award honors the Journal of Marketing article that has made the most significant long-term contribution to marketing theory, methodology and/or practice. The paper was also the recipient of the 2005 Paul E. Green Award, given to the Journal of Marketing Research article that demonstrates the greatest potential to contribute significantly to the practice of marketing research.
This year, two out of the four finalists for the O’Dell award were from Columbia Business School’s Marketing Division. Professors Ran Kivetz and Oded Netzer, along with V. Srinivasan, were finalists for their paper, “Alternative Models for Capturing the Compromise Effect,” published in August 2004 (Volume 41, Issue 3).
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