The Robert Ferber Award competition is held annually in honor of one of the founders and the second editor of the Journal of Consumer Research. The award is given to the bestinterdisciplinary dissertation article published in the latest volume of JCR.Kivetz, Ran (2005), “Promotion Reactance: The Role of Effort-Reward Congruity,” Journal of Consumer Research, 31 (4), March, 725-736.
Professor Ran Kivetz has been awarded the 2005 Journal of Consumer Research Ferber Best Paper Award for his paper "Promotion Reactance: The Role of Effort-Reward Congruity"
Professor Ran Kivetz has been awarded the 2005 Journal of Consumer Research Ferber Best Paper Award for "Promotion Reactance: The Role of Effort-Reward Congruity"