Professor Rita Gunther McGrath was among the industry leaders and international economists who presented a strategy for ensuring Ireland’s competitive advantage to that country’s government and business community. The Enterprise Strategy Group, a16-member independent commission, identified and critically examined the conditions essential for strong and sustainable enterprise in Ireland over the next decade. The deputy prime minister of Ireland established the group in 2003. The Irish government lauded the group’s work for providing a solid framework for the country’s economic development and appointed senior officials to develop a plan to implement the report’s recommendations within the next three months. The group’s recommendations center on complementing Ireland’s established expertise in manufacturing with strength in sales and marketing and in research and development.