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Professor Sheena Iyengar Featured on NPR

Professor Sheena Iyengar’s research on choices was featured on NPR’s Day to Day on April 25.
Published
April 26, 2006
Publication
CBS Newsroom
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Professor Sheena Iyengar’s research on choices was featured on NPR’s Day to Day yesterday, April 25. Iyengar discusses whether considering as many choices before making a decision really makes us happier. By questioning the idea that more is always better, Iyengar shows that the more options we have, the less satisfied we tend to be. To hear the NPR report on “The Mechanics of Choice: More Isn’t Always Better,” visit the NPR site.
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