Marketing Professors Ran Kivetz and Oded Netzer and doctoral students Rom Y. Schrift and Jeffrey R. Parker received awards for their papers at the 2010 Society for Consumer Psychology conference.
The Best Competitive Paper Award was given to Professors Kivetz and Netzer, and Rom Schrift for “Complicating Choice: The Effort Compatibility Principal.” Jeffrey R. Parker and Rom Y. Schrift received the Best Student Paper Award for “Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decisions.”
Congratulations to everyone!
