Lorraine Marchand ’06 has been appointed director of the Healthcare and Pharmaceutical Management Program. In her new role, which she assumed on August 3, Marchand is responsible for strategic, curricular, and administrative initiatives for the program, working closely with students, faculty and staff members, alumni, and corporate sponsors.
Marchand replaced Cliff Cramer, who had led the program since its inception in 2006.
“A number of factors make it an unprecedented and dynamic time to be a business leader in healthcare,” Marchand says. “As established nations care for aging populations and large emerging nations experience increased prosperity, healthcare will continue to comprise a growing share of the global economy. Medical device and pharmaceutical companies also have pressure to innovate in order to bring better therapies to patients faster, and technology is disrupting legacy business models. Additionally, the industry has an unsustainable financial burden that is accelerating our need to cut costs and focus on value. All these factors are coming together and creating a real tipping point for business leaders to shape the future.”
To address these challenges, Marchand says she plans to form an advisory board of thought leaders — composed of corporate sponsors, healthcare organizations, and venture capital and private equity firms — who will develop and execute a five-year strategic plan for the program, incorporating input and feedback from students, faculty, and staff into that plan. She also plans to expand the program’s research portfolio, which would enable more student participation, and grow the curricular offerings.
Long term, Marchand plans to craft deeper relationships with the Mailman School of Public Health and the Columbia University Medical Center, as well as other University centers focused on global healthcare. “Please join me in congratulating Lorraine on her new role, and in thanking Cliff, who will continue to serve the School as an adjunct faculty member in the Healthcare Program,” said Dean Glenn Hubbard.
Marchand has more than 20 years of experience in the public and private healthcare sectors. In addition to teaching and advising positions at the Mailman School of Public Health, the Eugene Lang Entrepreneurship Center, Rutgers University School of Business, and Princeton University, she has held executive roles at Bristol-Myers Squibb, Covance, and Cognizant Technology Solutions, where she developed strategies and solutions to help bring safer and more effective biopharmaceuticals to market. She established two healthcare startups, and she was the founding director of the National Diabetes Education Program at the National Institutes of Health. To recognize her accomplishments and dedication to advancing women in the field, the Governor of Pennsylvania awarded her the 2014 Hannah Penn Business Woman Leadership Award.
“I believe that we will cultivate the leaders who will transform healthcare over the next couple decades — those thought leaders who will help shape healthcare systems internationally,” Marchand says.
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