Evangeline Lew
- Assistant Director
- Center on Global Brand Leadership
- Contact
- Office: 693 Geffen
- Phone: (212) 8538586
- E-mail: el2790@gsb.columbia.edu
Evangeline Lew is a part-time Assistant Director of the Center on Global Brand Leadership at Columbia Business School, where she helps create and gather insights on how to build and manage strong brands.
Before joining the Center, she was Assistant Director of Corporate and Foundation Relations at Columbia Business School’s Office of External Relations and Development. During her tenure at External Relations, she planned and helped drive the School’s historic Centennial campaign, a strategic marketing, alumni engagement, and fundraising effort, which in one year raised over $100 million for scholarships, student services, faculty research, curricular innovation, and other transformative initiatives at the School.
Evangeline received her B.A. in Art and Archaeology and East Asian Studies from Princeton University. She also holds an M.A. in Higher and Postsecondary Education from Teachers College, Columbia University.
All Activities
Pandemic and the Smarter World: A Future of Robots?
How Diversity Drives Creativity: A Discussion with ConCreates
Blending Purpose and Marketing Strategy: Heather Hopkins Freeland ’01 (VP of Marketing, Lyft)
How Culture Drives Growth: Bonin Bough, Chief Growth Officer of Triller
The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America
Dream, Do, Dare: Using Brand Mission to Drive Market Opportunity
The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network
Creativity as a Source of Competitive Advantage: Fernando Machado, Global CMO, Restaurant Brands International
Innovating to Solve Consumer Challenges in a Post-COVID World: Emily Culp ’06, CEO of Cover FX
Leading Indicators of the Future: COVID-19 Edition
Everyday Heroes: Pride, Humility, and Management
Pandemic and the Smarter World: A Future of Robots?
Pauline Brown on “The Other AI” That Will Transform Business
Pauline Brown on “The Other AI” That Will Transform Business
Norman de Greve: From Purpose to Action
Norman de Greve: From Purpose to Action
Julie DeTraglia: On the Front Lines of the Streaming Wars
Julie DeTraglia: On the Front Lines of the Streaming Wars
Perspectives on Purpose: From Shareholder Value to Societal Value
An Emotional Free Sample: McDonald’s Brand Strategy
Amy Webb on the Future of AI