Reimagining the Book of the Month Club for This Century
With more young people reading the old-fashioned way, Jennifer Dwork '14 relies on social media and content engagement to reach Book of the Month customers.
Articles
After the Quake, an Outsized Hit to the Japanese Economy
Complex and lengthening supply chains can transform local shocks into national economic malaise.
When it Comes to Your Brand, You Can’t Fake It
Converse CEO Davide Grasso explains how a century-old sneaker company adapts to changing times while remaining true to its values.
No One Can Tell You How to Change Your Habits
Trying to break a bad habit or build a new one? Ask yourself these questions first.
Inside an Alumna’s Hazelnut Venture in the Himalayan Mountains
With Mountain Hazelnuts, Teresa Law ’81 and her husband support thousands of farmers and look to stem the tide of migration from rural areas in Bhutan.
Lessons from the Anti-Globalists
The protectionism advocated by Trump, Le Pen, and others poses a similar threat to the world economy.
Brands Gain Relevance By Losing Control
In talking about strong brands, the term consistency is usually paramount. At the BRITE ’17 conference, however, Thomas Ordahl, Chief Strategy Officer of Landor, cautioned brand managers against being over protective about every element of their brand.
Helping Nonprofits Work Smarter — from the Inside Out
Community Resource Exchange, helmed by Katie Leonberger ’08, provides much-needed management, leadership, and other consulting services to more than 300 social-service nonprofits in New York City.
If you network consistently and systematically, it can take you where you want to go.
If you network consistently and systematically, it can take you where you want to go.
How Can I Master American-Style Networking?
If you network consistently and systematically, it can take you where you want to go.
The Secret to Managing a Flat Organization
The key to managing an innovative, flat organization like Memorial Sloan Kettering, according to its president and CEO, is to make everyone feel that they’re in charge.
A Simple Twist on a Common Strategy Nets Negotiators Better Deals
To secure the best outcome in a negotiation, ask for what you want — then ask for a little bit more.
Collaborating to Fight Cancer
Genome sequencing is changing our basic understanding of cancer, necessitating changes in clinical practice and collaboration across specialties.
Surviving a Fail
Even the most successful careers include a misstep or two. But instead of retreating when times get tough, the most resilient businesspeople embrace, analyze, and learn from their setbacks to bounce back stronger than ever.
How Foreign Brands Court Indian Consumers
Blessed and plagued with its own eccentricities, India is proof that products that are successes elsewhere may need a new twist.