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Decision Making & Negotiations

See the latest research, articles and faculty on the Decision Making & Negotiations Area of Expertise at Columbia Business School.

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Decision Making & Negotiations

Decision Making & Negotiations Research

Near-optimal pricing and replenishment strategies for a retail/distribution system

Authors
Fangruo Chen, Awi Federgruen, and Yu-Sheng Zheng
Date
January 1, 2001
Format
Journal Article
Journal
Operations Research

This paper integrates pricing and replenishment decisions for the following prototypical two-echelon distribution system with deterministic demands. A supplier distributes a single product to multiple retailers, who in turn sell it to consumers. The retailers serve geographically dispersed, heterogeneous markets. The demand in each retail market arrives continuously at a constant rate, which is a general decreasing function of the retail price in the market. The supplier replenishes its inventory through orders (purchases, production runs) from a source with ample capacity.

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Improving the SIPP approach for staffing service systems that have cyclic demands

Authors
Linda Green, Peter Kolesar, and João Soares
Date
January 1, 2001
Format
Journal Article
Journal
Operations Research

This paper evaluates the practice of determining staffing requirements in service systems with random cyclic demands by using a series of stationary queueing models. We consider Markovian models with sinusoidal arrival rates and use numerical methods to show that the commonly used "stationary independent period by period" (SIPP) approach to setting staffing requirements is inaccurate for parameter values corresponding to many real situations.

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The Informational Role of Manufacturer Returns Policies: How They Can Help in Learning the Demand

Authors
Miklos Sarvary and V. Padmanabhan
Date
January 1, 2001
Format
Journal Article
Journal
Marketing Letters

Returns policies are usually thought of as being a way to insure retailers against excess inventory. The work of Pellegrini (1986), Chu (1993), Lin (1993) and Padmanabhan and Png (1997) highlights the fact that there is considerably more to returns policies than just a mechanism for insurance. Our work identifies a heretofore undocumented rationale for returns policy: its role in learning the demand for a new product. The model of manufacturer?retailer interaction assumes that the demand is uncertain but correlated across time periods.

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Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

Authors
Elie Ofek and Miklos Sarvary
Date
January 1, 2001
Format
Journal Article
Journal
Management Science

Professional services firms (e.g., consultants, accounting firms, or advertising agencies) generate and sell business solutions to their customers. In doing so, they can leverage the cumulative experience gained from serving their customer base to either reduce their variable costs or increase the quality of their products/services. In other words, their "production technology" exhibits some form of increasing returns to scale.

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Build your own garage: Blueprints and tools to unleash your company's hidden creativity

Authors
Bernd Schmitt and Laura Brown
Date
January 1, 2001
Format
Book
Publisher
Free Press

Two marketing and communications experts present a cutting-edge model for managing group creativity, expanding on the ideas introduced in Bernd Schmitt's revolutionary Experiential Marketing. Bernd Schmitt, a leader in experiential thinking, introduced the concept of the "experience organisation" a business that thrives on innovation, buzzes with ideas, rejects bureaucracy, questions convention and allows the spirit of its employees to soar. Now he teams up with Laura Brown to show not only that these companies exist, but how any company can become one.

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When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?

Authors
Sheena Iyengar and Mark R. Lepper
Date
December 1, 2000
Format
Journal Article
Journal
Journal of Personality and Social Psychology

Current psychological theory and research affirm the positive affective and motivational consequences of having personal choice. These findings have led to the popular notion that more choice is better, that the human ability to desire and manage choice is unlimited. Findings from three studies starkly challenge the implicit assumption that having more choice is necessarily more intrinsically motivating than having fewer options.

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Internet Recommendation Systems

Authors
Asim Ansari, Skander Essegaier, and Rajeev Kohli
Date
August 1, 2000
Format
Journal Article
Journal
Journal of Marketing Research

Several online firms, including Yahoo!, Amazon.com, and Movie Critic, recommend documents and products to consumers. Typically, the recommendations are based on content and/or collaborative filtering methods.

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Continuous-Time Methods in Finance: A Review and an Assessment

Authors
M. Suresh Sundaresan
Date
August 1, 2000
Format
Journal Article
Journal
Journal of Finance

I survey and assess the development of continuous-time methods in finance during the last 30 years. The subperiod 1969 to 1980 saw a dizzying pace of development with seminal ideas in derivatives securities pricing, term structure theory, asset pricing, and optimal consumption and portfolio choices. During the period 1981 to 1999 the theory has been extended and modified to better explain empirical regularities in various subfields of finance.

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Discrete-review policies for scheduling stochastic networks: Trajectory tracking and fluid-scale asymptotic optimality

Authors
Costis Maglaras
Date
August 1, 2000
Format
Journal Article
Journal
The Annals of Applied Probability

This paper describes a general approach for dynamic control of stochastic networks based on fluid model analysis, where in broad terms, the stochastic network is approximated by its fluid analog, an associated fluid control problem is solved and, finally, a scheduling rule for the original system is defined by itnerpreting the fluid control policy.

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