Disadoption
The adoption and diffusion of new products and behaviors has been studied extensively and comprehensively (e.g., Rogers 2003). Disadoption — how and why people volitionally stop using products and/or cease certain behaviors (e.g., customer defection, smoking cessation) — by contrast, has received less and more situation-specific attention. This paper presents a general (conceptual) framework for understanding disadoption. Disadoption is defined and delineated from other behavioral discontinuances.