Awarded By:
The INFORMS Society for Marketing Science (ISMS)
Award Given On:
Award Description:
The competition, held annually, aims to recognize exceptional doctoral dissertation that addresses important topics in marketing science. The committee will use the following criteria to judge the proposals: 1. Problem importance 2. Likely theoretical contribution, and/or advance in marketing science 3. Likely contribution to marketing practice 4. Appropriateness of method/research design
