Jasmine Yang
She/Her/Hers
My research focuses on combining machine learning, statistical/econometric methods and insights from behavioral science to tackle important questions in the domain of creator economy, digital marketing, and online video platforms. I study these topics using a combination of different methods, including video analytics, high-dimensional/unstructured data, causal inference, applied game theory, and structural models.
My dissertation was honored at the ISMS Doctoral Dissertation Proposal Competition and ASA Marketing Section Doctoral Dissertation Research Award Competition.