Economics Insights @ CBS

Chetty, Friedman, and Rockoff (2014)[CFR] evaluate the degree of bias in teacher value-added (VA) estimates using a “teacher switching” research design, regressing changes in mean test scores across cohorts on changes in mean teacher VA. Recent studies (Kane, Staiger, and Bacher-Hicks 2014, Rothstein 2014) have found that regressing changes in mean scores in the prior grade on changes in mean VA also yields a positive coefficient, a result we confirm in our data.

This research examines how core consumers of selective brands react when core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which these non-core users enhance rather than dilute the brand image.

This research examines how oral haptics (due to hardness/softness or roughness/smoothness) related to foods influence mastication (i.e., degree of chewing) and orosensory perception (i.e., orally perceived fattiness), which in turn influence calorie estimation, subsequent food choices, and overall consumption volume. The results of five experimental studies show that, consistent with theories related to mastication and orosensory perception, oral haptics related to soft (vs. hard) and smooth (vs. rough) foods lead to higher calorie estimations.

The emergence of large longitudinal datasets linking students to teachers has led to an explosion in the study of teacher effects on student outcomes by economists over the last decade. One large literature has documented wide variation in teacher effectiveness that is not well explained by observable student or teacher characteristics. A second literature has investigated how educational outcomes might be improved by leveraging teacher effectiveness, through processes of recruitment, assignment, compensation, evaluation, promotion, and retention.

Power transforms consumer behavior. This research introduces a critical theoretical moderator of power's effects by promoting the idea that power is accompanied by both an experience (how it feels to have or lack power) and expectations (schemas and scripts as to how those with or without power behave). In some cases, the psychological experience of power predisposes people to behave one way, whereas attention to the expectations of power suggests behaving in another way. As a consequence, power's effects for consumer behavior can hinge on consumers' focus.