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  3. Cliff Cramer

Cliff Cramer

Adjunct Professor
Management Division
Cliff Cramer, Adjunct Professor
Areas of Expertise
Healthcare, Strategy
Contact
Office: 683 Geffen
Phone: (212) 8542327
E-mail: cc2663@gsb.columbia.edu

Professor Cramer spent more than 25 years in the healthcare, pharmaceutical, and financial services sectors. He was Managing Director at Merrill Lynch in the Global Healthcare Investment Banking Group, and Managing Director at JPMorgan in the Corporate Finance Group providing M&A services and financing to global healthcare enterprises. Earlier, Prof. Cramer was Vice President, Corporate Planning & Development for Merck & Co., Inc. with worldwide responsibilities for strategic planning and business development. In addition, he was co-founder of American Health Capital / VHA Enterprises, Inc., a healthcare financial services company serving the capital needs of multihospital systems and managed care organizations, and held investment banking positions with Paine Webber, Inc., and L.F. Rothschild, Unterberg, Towbin, Inc. Prof. Cramer created the Healthcare and Pharmaceutical Management Program at CBS, and was director of the Program from its inception in 2006 to 2015. He was also the recipient of the Dean’s Award for Teaching Excellence in 2015.

Education
BA, State University of New York, Binghamton, 1973; MBA, State University of New York, Albany, 1975
Joined CBS
2006

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Course
B8536: Strategy and Competition in Pharmaceuticals and Biotechnology
View Course on Strategy and Competition in Pharmaceuticals and Biotechnology
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Article

Dean’s Office Announces 2015 MBA Teaching Awards

Read More about Dean’s Office Announces 2015 MBA Teaching Awards
Article

School Names Director of New Healthcare Management Program

Read More about School Names Director of New Healthcare Management Program
  • Articles
  • CaseWorks
Case ID
100411

Benicar and Sankyo Pharma: Marketing Challenges of Launching Into a Crowded Pharmaceutical Market

How should a relatively small player in the US pharmaceutical market launch a drug in a crowded market dominated by pharmaceutical giants?

View Case on Benicar and Sankyo Pharma: Marketing Challenges of Launching Into a Crowded Pharmaceutical Market

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