Kamel Jedidi
- Jerome A. Chazen Professor of Global Business
- Marketing Division
- Areas of Expertise
- Artificial Intelligence (AI), Consumer Behavior, Marketing
- Contact
- Office: 983 Kravis
- Phone: (212) 8543479
- E-mail: kj7@gsb.columbia.edu
- Links
- Curriculum Vitae
Kamel Jedidi is the Jerome A. Chazen Professor of Global Business at Columbia Business School, New York. He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania. Dr. Jedidi has extensively published in leading marketing and statistical journals. His research interests include pricing, product positioning, and market segmentation. He was awarded the 1998 IJRM Best Article Award and the Marketing Science Institute 2000 Best Paper Award. He was also finalist for 2009 Paul Green Award for the Journal of Marketing Research and for the 2009 Long-term Impact Paper Award for Marketing/Management Science. Dr. Jedidi is senior Editor for the Consumer Needs and Solutions Journal and serves on the editorial board for the Journal of Business-to-Business Marketing. Dr. Jedidi has conducted seminars at several business conferences and universities and also spoken at and consulted with several multinational companies. He is a Founding Trustee of the Marketing Accountability Standards Board (MASB), a member of the Faculty Steering Committee, Columbia Global Centers (Amman), a Senior Editor for Rutgers Business Review, and a member of the Academic Council of ENPC’s School of International Management.
- Education
-
BS, Faculte des Sciences Economiques de Tunis, 1982; MA (Statistics), Wharton, 1986; PhD (Marketing), 1988
- Joined CBS
- 1987
All Activities
Journal Article
Tkachenko, Yegor and Kamel Jedidi. “A megastudy on the predictability of personal information from facial images: Disentangling demographic and non-demographic signals.”
Scientific Reports
vol. 13,
no.
21073
(November 29, 2023).
doi:
https://doi.org/10.1038/s41598-023-42054-9
Journal Article
Jedidi, Kamel, Bernd Schmitt, Malek Ben Sliman, and Yanyan Li. “R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles.”
Journal of Marketing
vol. 85,
no.
5
(June 10, 2021): 22-41.
doi:
https://doi.org/10.1177/00222429211028145
Journal Article
Aribarg, Anocha, Thomas Otter, Daniel Zantedeschi, Greg Allenby, Taylor Bentley, David Curry, Marc Dotson, Ty Henderson, Elisabeth Honka, Rajeev Kohli, Kamel Jedidi, Stephan Seiler, and Xin (Shane) Wang. “Advancing Non-compensatory Choice Models in Marketing.”
Customer Needs and Solutions
vol. 5,
(March 01, 2018): 82-92.
Journal Article
Kohli, Rajeev and Kamel Jedidi. “Relation Between EBA and Nested Logit Models.”
Operations Research
vol. 65,
(January 01, 2017): 621-634.
Journal Article
Hababou, Moez, Nawel Amrouche, and Kamel Jedidi. “Measuring Economic Efficiency in the Motion Picture Industry: A Data Envelopment Analysis Approach.”
Consumer Needs and Solutions
vol. 3,
(December 01, 2016): 144-158.
Journal Article
Jedidi, Kamel, Tolga Bilgicer, Donald Lehmann, and Scott Neslin. “Social Contagion and Customer Adoption of New Sales Channels.”
Journal of Retailing
vol. 91,
(June 01, 2015): 254-271.
Journal Article
Bilgicer, Tolga, Kamel Jedidi, Donald Lehmann, and Scott Neslin. “The Long-Term Effect of Multichannel Usage on Sales.”
Customer Needs and Solutions
vol. 2,
(March 01, 2015): 41-56.
Journal Article
Kohli, Rajeev and Kamel Jedidi. “Error Theory for Elimination by Aspects.”
Operations Research
vol. 63,
(January 01, 2015): 512-526.
Journal Article
Zarantonello, Lia, Bernd Schmitt, and Kamel Jedidi. “How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies.”
Journal of Advertising Research
vol. 54,
(January 01, 2014): 420-434.
Journal Article
Zarantonello, Lia, Bernd Schmitt, and Kamel Jedidi. “How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies.”
Journal of Advertising Research
vol. December,
(January 01, 2014): 1-15.
Journal Article
Zarantonello, Lia, Kamel Jedidi, and Bernd Schmitt. “Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging vs. Developed Markets.”
International Journal of Research in Marketing
vol. 30,
(March 01, 2013): 46-56.
Journal Article
Iyengar, Raghuram and Kamel Jedidi. “A Conjoint Model of Quantity Discounts.”
Marketing Science
vol. 31,
(January 01, 2012): 334-350.
Journal Article
Iyengar, Raghuram, Kamel Jedidi, Skander Essegaier, and Peter Danaher. “The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services.”
Marketing Science
vol. 30,
(January 01, 2012): 820-836.
Journal Article
Montoya, Ricardo, Oded Netzer, and Kamel Jedidi. “Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability.”
Marketing Science
vol. 29,
(January 01, 2010): 909-924.
Journal Article
Ferjani, Madiha, Kamel Jedidi, and Sharan Jagpal. “A Conjoint Approach for Consumer- and Firm-Level Brand Valuation.”
Journal of Marketing Research
vol. 46,
(December 01, 2009): 846-862.
Journal Article
Iyengar, Raghuram, Kamel Jedidi, and Rajeev Kohli. “A Conjoint Approach to Multi-Part Pricing.”
Journal of Marketing Research
vol. 45,
(April 01, 2008): 195-210.
Journal Article
Jedidi, Kamel and Rajeev Kohli. “Inferring latent class lexicographic rules from choice data.”
Journal of Mathematical Psychology
vol. 52,
(January 01, 2008): 241-249.
Journal Article
Jedidi, Kamel and Rajeev Kohli. “Representation and Inference of Lexicographic Preference Models and Their Variants.”
Marketing Science
vol. 26,
(January 01, 2007): 380-399.
Journal Article
Lachaab, Mohamed, Asim Ansari, Kamel Jedidi, and Abdelwahed Trabelsi. “Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach.”
Quantitative Marketing and Economics
vol. 4,
(March 01, 2006): 57-81.
Journal Article
Kohli, Rajeev, Ramesh Krishnamurti, and Kamel Jedidi. “Subset-Conjunctive Rules for Breast Cancer Diagnosis.”
Discrete Applied Mathematics
vol. 154,
(January 01, 2006): 1100-12.
Journal Article
Jedidi, Kamel, Sharan Jagpal, and Jamil Maqbul. “MCT: A Multibrand Concept Testing Methodology for New Product Strategy.”
Journal of Product Innovation Management
vol. 24,
(January 01, 2006): 34-51.
Journal Article
Jedidi, Kamel, Wayne DeSarbo, Anthony Di Benedetto, and Michael Song. “Identifying Sources of Heterogeneity for Empirically Deriving Strategic Types: A Constrained Finite Mixture Structural Equation Methodology.”
Management Science
vol. 52,
(January 01, 2006): 909-24.
Journal Article
Kohli, Rajeev and Kamel Jedidi. “Probabilistic Conjunctive and Disjunctive Strategies.”
Psychometrika
vol. 70,
(January 01, 2005): 737-757.
Journal Article
Jedidi, Kamel and Rajeev Kohli. “Probabilistic Conjunctive and Disjunctive Models for Heterogeneous Consumers.”
Journal of Marketing Research
vol. 42,
(January 01, 2005): 483-94.
Journal Article
Kohli, Rajeev and Kamel Jedidi. “Probabilistic Subset Conjunction.”
Psychometrika
vol. 70,
(January 01, 2005): 737-57.
Journal Article
Jedidi, Kamel, Sharan Jagpal, and Puneet Manchanda. “Measuring Heterogenous Reservation Prices for Product Bundles.”
Marketing Science
vol. 22,
(January 01, 2003): 107-30.
Journal Article
Jedidi, Kamel and Z. Zhang. “Augmenting Conjoint Analysis to Estimate Consumer Reservation Price.”
Management Science
vol. 48,
(October 01, 2002): 1350-68.
Journal Article
Ansari, Asim, Kamel Jedidi, and Laurette Dube. “Heterogeneous Factor Analysis Models: A Bayesian Approach.”
Psychometrika
vol. 67,
(March 01, 2002): 49-78.
Journal Article
Jedidi, Kamel, Wayne DeSarbo, and Indrajit Sinha. “An Empirical Investigation of the Structural Antecedents of Perceived Value in a Heterogeneous Population.”
Strategic Management Journal
vol. 22,
(January 01, 2001): 845-857.
Journal Article
DeSarbo, Wayne, Kamel Jedidi, and Indrajit Sinha. “Customer Value Analysis in a Heterogeneous Market.”
Strategic Management Journal
vol. 22,
(January 01, 2001): 845-57.
Journal Article
Ansari, Asim, Kamel Jedidi, and Sharan Jagpal. “A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models.”
Marketing Science
vol. 19,
(January 01, 2000): 328-47.
Journal Article
Ansari, Asim and Kamel Jedidi. “Bayesian Factor Analysis for Multilevel Binary Observations.”
Psychometrika
vol. 65,
(January 01, 2000): 475-96.
Journal Article
Jedidi, Kamel and Carl Mela. “Managing Advertising and Promotion for Long-Run Profitability.”
Marketing Science
vol. 18,
(January 01, 1999): 1-22.
Journal Article
Mela, Carl and Kamel Jedidi. “Assessing Long-Term Promotional Influences on Market Structure.”
International Journal of Research in Marketing
vol. 15,
(May 01, 1998): 89-107.
Journal Article
Mela, Carl, Sunil Gupta, and Kamel Jedidi. “Assessing Long-Term Promotional Influences on Market Structure.”
International Journal of Research in Marketing
vol. 15,
(May 01, 1998): 89-107.
Journal Article
Jedidi, Kamel, Carl Mela, and Douglas Bowman. “The Long-Term Impact of Promotions on Consumer Stockpiling Behavior.”
Journal of Marketing Research
vol. 35,
(May 01, 1998): 250-62.
Journal Article
Jedidi, Kamel, Robert Krider, and Charles Weinberg. “Clustering at the Movies.”
Marketing Letters
vol. 9,
(January 01, 1998): 393-405.
Journal Article
Johar, Gita, Kamel Jedidi, and Jacob Jacoby. “A Varying-Parameter Model of Online Brand Evaluations.”
Journal of Consumer Research
vol. 24,
(September 01, 1997): 232-47.
Journal Article
DeSarbo, Wayne, Asim Ansari, Pradeep Chintagunta, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Link, Kannan Srinivasan, and Michel Wedel. “Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants.”
Marketing Letters
vol. 8,
(July 01, 1997): 335-48.
Journal Article
DeSarbo, Wayne, Asim Ansari, Pradeep Chintagunta, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, V. Srinivasan, and Michel Wedel. “Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants.”
Marketing Letters
vol. 8,
(July 01, 1997): 335-48.
Journal Article
Jedidi, Kamel, Harsharanjeet Jagpal, and Wayne DeSarbo. “Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity.”
Marketing Science
vol. 16,
(January 01, 1997): 39-59.
Journal Article
Jedidi, Kamel, Harsharanjeet Jagpal, and Wayne DeSarbo. “STEMM: A General Finite Mixture Structural Equation Model.”
Journal of Classification
vol. 14,
(January 01, 1997): 23-50.
Journal Article
Jedidi, Kamel, Rajeev Kohli, and Wayne DeSarbo. “Consideration Sets in Conjoint Analysis.”
Journal of Marketing Research
vol. 33,
(August 01, 1996): 364-72.
Journal Article
Jedidi, Kamel, Venkat Ramaswamy, Wayne DeSarbo, and Michel Wedel. “On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models.”
Structural Equation Modeling
vol. 3,
(January 01, 1996): 266-89.
Journal Article
DeSarbo, Wayne and Kamel Jedidi. “The Spatial Representation of Consideration Sets.”
Marketing Science
vol. 14,
(January 01, 1995): 326-42.
Journal Article
Libby, Robert, Wayne DeSarbo, and Kamel Jedidi. “CATSCALE: A New Stochastic MDS Methodology for the Spatial Analysis of Sorting Data and the Study of Stimulus Categorization.”
Computational Statistics and Data Analysis
vol. 18,
(January 01, 1994): 165-84.
Journal Article
Jedidi, Kamel, Kristiaan Helsen, and Wayne DeSarbo. “A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns.”
Journal of Marketing
vol. 57,
(October 01, 1993): 60-71.
Working Paper
Boughanmi, Khaled, Kamel Jedidi, and Rajeev Kohli.
Framing, Context and Value Averaging. January 01, 2018.
Working Paper
Valizade, Shyda, Oliver Heil, and Kamel Jedidi.
The impact of retailer promotional activities on store traffic: A Video-based Technology. January 01, 2014.
Working Paper
Bilgicer, Tolga, Kamel Jedidi, Donald Lehmann, and Scott Neslin.
Social Influence and Customer Adoption of New Sales Channels. January 01, 2014.
Working Paper
Jedidi, Kamel, Sharan Jagpal, and Ted Szatrowski.
How does mismeasuring reservation prices affect pricing strategy? January 01, 2010.
Working Paper
Kohli, Rajeev and Kamel Jedidi.
Confounding in Logistic Regression. January 01, 2003.
Working Paper
Jedidi, Kamel and Rajeev Kohli.
Modeling No-Choice in Choice-Based Conjoint Analysis. January 01, 2003.
Working Paper
Dube, L., Kamel Jedidi, and Asim Ansari.
Modeling Episode-Specific Satisfaction Judgments in Extended Service Transactions: A Random Coefficient Approach. January 01, 1999.
Newspaper/Magazine Article
Kohli, Rajeev and Kamel Jedidi.
“Error Model and Maximum Likelihood Estimation for Elimination-by-Aspects.”
Journal of Marketing Research.
Forthcoming.
Newspaper/Magazine Article
Jedidi, Kamel, Rajeev Kohli, and Ricardo Montoya.
“Probabilistic Models of Lexicographic Choice.”
Psychometrika.
Forthcoming.
Newspaper/Magazine Article
Jedidi, Kamel, Rajeev Kohli, and Ricardo Montoya.
“Probabilistic Lexicographic Models.”
Marketing Science.
Forthcoming.
Newspaper/Magazine Article
Jedidi, Kamel and Bruce Kogut.
“How Social Entrepreneurs Heal the World's Wounds.”
Forbes.
October 06, 2010.
Chapter
Montoya, Ricardo, Oded Netzer, and Kamel Jedidi.
“Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability.”
In From Little's Law to Marketing Science: Essays in Honor of John D.C. Little,
edited by John R. Hauser and Glen L. Urban,
175-210.
Cambridge:
MIT Press,
2016.
Chapter
Montoya, Ricardo, Oded Netzer, and Kamel Jedidi.
“Dynamic Marketing Mix Allocation for Long-Term Profitability.”
In Festschrift to Honor John D. C. Little,
Ann Arbor, MI:
INFORMS,
2010.
Course
B8707: Global Immersion: Business and Entrepreneurship in Tunisia
Course
B8656: Market Intelligence: The Art and the Science
Course
B9106: (PhD) Applied Multivariate Statistics
Course
B3021: Marketing Management
Case Study
Iyengar, Raghuram, Kamel Jedidi, and Olivier Toubia.
Montclair Video. Columbia Business School:
CaseWorks,
2010.
Article
Fast and Ethical: Breaking the Speed Limit on Responsible Content Recommendations
- Case ID
- 260501
Al Moutmir: Scaling and Sustaining a Smart Farming Platform for a More Sustainable World
What strategy should Al Moutmir, a Moroccan outreach initiative in the field of scientific and sustainable agriculture, implement to expand their reach to famers in Morocco and beyond, while simultaneously reducing their financial reliance on their primary sponsor, OCP?
- Case ID
- 250503
ALPAL: Developing a B2B Go-to-Market Sales Strategy
How can a novel bulk packaging company leverage insights from past failure and market research to develop a new go-to-market B2B sales strategy?
- Case ID
- 250502
Freshpet: Positioning a Brand with Competing Psychological and Anthropological Lenses
How could a pet food brand reposition itself based on psychology and anthropology?
- Case ID
- 240502
Using Market Research to Assess Willingness to Pay for Pricing Decisions
What factors should be considered in determining appropriate pricing for a new product and how can they be measured?
- Case ID
- 230501
Layla's Delicacies: Scaling Up a Small Business with Insights from Marketing Research
How can a small specialty foods company overcome stalled growth using market insights to build a sustainable, scalable enterprise?
- Case ID
- 200501
All Nutrition: Market Research to Drive Customer Segmentation
What qualitative and quantitative research will be most valuable as Chilean nutritional supplement company All Nutrition/Nutraline seeks to deepen its understanding of its customer base in order to form market segments?
- Case ID
- 170502
The Abraaj Group Investment in Moulin d'Or
How should a Tunisian baked goods company be valued by a private equity team in the aftermath of the Arab Spring?
- Case ID
- 150508
AfricInvest's Stake in Nouvelair (A and B)
Can Tunisian PE firm AfricInvest circumvent the malevolent actions of a corrupt ruling family?
- Case ID
- 120502
Cheyef Halak: Driving Social Change in Lebanon
How can a television station and advertising agency in Lebanon team up to impact social change in their country?
- Case ID
- 100508
Montclair Video
As a local video store struggles with competition from Netflix and video-on-demand, how can a conjoint analysis help the owners to determine which plan will ensure the store remains competitive?
- Case ID
- 90502
Suvidha: Launching the Beam Card
How should a company introduce an innovative financial service in India?
- Case ID
- 90501
Measuring Willingness to Pay for Pricing Decisions
How can managers use WTP analysis when making strategic decisions about pricing?