A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models

Abstract

A hierarchical Bayesian framwork is developed for modeling general forms of heterogeneity in partially recursive structural equation models.

Authors: Asim Ansari, Kamel Jedidi, and Sharan Jagpal

Format: Journal Article

Publication Date: January 1, 2000

Journal: Marketing Science

Full Citation

Ansari, Asim, Kamel Jedidi, and Sharan Jagpal. “A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models.”

Marketing Science

vol. 19, (January 01, 2000): 328-47.