According to a Summer 2023 Marketplace article, generating revenue from AI presents several challenges. Olivier Toubia, Glaubinger Professor of Business, is one of the many experts who are challenging AI businesses to be more innovative. He warns that consumers are tired of accumulating subscriptions and, in turn, will expect more from their AI tools. “Companies that offer a one-stop AI shop — text, audio, photo, and videos,” he says, “will have the advantage.”
Toubia researches elements of innovation, such as preference measurement and idea generation. He has shared his views on AI in previous articles for Quartz, Quirks, and more.
Read or listen to how companies are determining the price of artificial intelligence for consumers and why some experts believe that selling to enterprises is the better opportunity.
