Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design

Toubia, Olivier. “Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design.” In Conjoint Measurement: Methods and Applications, 4th edition, edited by Anders Gustafsson, Andreas Herrmann, and Frank Huber, 231-58. New York: Springer-Verlag, 2008.