Abstract
The owner of 100,000 acres in Argentina's Patagonia region is soliciting bids for the land, wishing to maximize the price without drawing the ire of environmentalists. A real-estate broker who is an old friend of the seller's has offered to facilitate negotiations. In this role play exercise, students are assigned one of seven roles, each with a different set of limitations and objectives, to explore how to structure a deal that best meets their goals.
Full Citation
Ingram, Paul.
Patagonia Role-Play Exercise: The Role of the Seller. Columbia Business School:
CaseWorks,
2010.