Skip to main content
Official Logo of Columbia Business School
Academics
  • Visit Academics
  • Degree Programs
  • Admissions
  • Tuition & Financial Aid
  • Campus Life
  • Career Management
Faculty & Research
  • Visit Faculty & Research
  • Academic Divisions
  • Search the Directory
  • Research
  • Faculty Resources
  • Teaching Excellence
Executive Education
  • Visit Executive Education
  • For Organizations
  • For Individuals
  • Program Finder
  • Online Programs
  • Certificates
About Us
  • Visit About Us
  • CBS Directory
  • Events Calendar
  • Leadership
  • Our History
  • The CBS Experience
  • Newsroom
Alumni
  • Visit Alumni
  • Update Your Information
  • Lifetime Network
  • Alumni Benefits
  • Alumni Career Management
  • Women's Circle
  • Alumni Clubs
Insights
  • Visit Insights
  • Digital Future
  • Climate
  • Business & Society
  • Entrepreneurship
  • 21st Century Finance
  • Magazine
Insights
  • Digital Future
  • Climate
  • Business & Society
  • Entrepreneurship
  • 21st Century Finance
  • Magazine
  • More 

Why the High Cost of New Drugs Might Be a Bargain

CBS Professor Frank Lichtenberg's research shows that new pharmaceuticals more than pay for themselves through health and productivity gains, and offset medical costs.

Published
November 30, 2023
Publication
Business & Society
Focus On
Business & Society, Healthcare, Leadership
Jump to main content
Article Author(s)

Beth Weinhouse

Affiliated Author
Drugs in a pharmacy
Category
Thought Leadership
Topic(s)
Innovation, Labor, Leadership and Strategy

About the Researcher(s)

Photo of Professor Frank R. Lichtenberg

Frank Lichtenberg

Cain Brothers & Company Professor of Healthcare Management in the Faculty of Business
Economics Division
Cain Brothers & Company Professor of Healthcare Management in the Faculty of Business
Healthcare and Pharmaceutical Management Program

0%

The American work ethic is legendary. But according to McKinsey & Company, US productivity has grown only a lackluster 1.4 percent annually since 2005 and workforce participation has declined. The research firm says boosting productivity represents a $10 trillion opportunity: That's how much GDP could increase by 2030 if the United States regained its 2.2 percent annual growth rate — an impressive $15,000 lift per household.

So where do productivity gains come from? Historically, innovation has been a powerful driver, from the invention of the wheel to modern artificial intelligence. In his research into economic productivity, Frank Lichtenberg, the Cain Brothers & Company Professor of Leadership & Strategy & Strategy Management in the Economics Division at Columbia Business School, focuses on innovations coming out of the pharmaceutical industry. 

Lichtenberg's research shows that when people of workforce age have access to new drugs, vaccines, and biologics, their absenteeism and disability goes down. In fact, he found that the effect of pharmaceutical innovation is so profound that in spite of the high cost of pharmaceutical research and development — and the high price of many new drugs on the market — the net cost to the economy is actually negative. 

CBS talked with Professor Lichtenberg about how pharmaceutical innovation in the United States, much of it privately funded, can have an impact on the country's workforce. 

CBS: Why is scientific innovation so important for national productivity?

Frank Lichtenberg: An economist at MIT named Robert Solow won the Nobel Prize in economics in 1987 for his research on economic growth. He demonstrated that, in the long run, the only way to increase productivity and prosperity is for there to be innovation and technological progress. Most students of economic growth today believe that innovation, which is driven by investment in research and development, is really the key to increasing productivity and per capita income. New products and new processes don't just fall out of the sky like manna from heaven. They're the result of investment in research and development by both private and public sectors. 

CBS: Why did you decide to focus your research on one specific type of innovation — pharmaceutical innovation and access to it?

Lichtenberg: One way to measure which industries innovate the most is to measure research and development investment. One common metric is R&D intensity, which is the ratio of R&D expenditure to sales — how much do those companies spend on R&D as a percentage of revenue? The pharmaceutical and biopharma industry ranks at the top of that list. It's the most R&D-intensive industry. And while innovation is very important, in order to benefit from it, you have to use the products that embody those innovations. In the pharmaceutical industry, that means new drugs and biologics and vaccines. And the users of those new products are the people who benefit the most from that kind of innovation.

CBS: How can access to these new products potentially increase worker productivity?

Lichtenberg: Think about the benefits of pharmaceutical innovation. One of them is allowing people to live longer — increasing the quantity of life. But innovation also improves quality of life. You can look at different diseases and say, “Why has disability declined more for some diseases than other diseases?” In part, it's because there have been more new drugs for some diseases than others. If people have diseases that are disabling and preventing them from engaging in activities of daily living, those new drugs could allow them to work more years and to miss fewer days of work.

CBS: Is it really possible to isolate the effect of new drugs from access to Leadership & Strategy & Strategy in general?

Lichtenberg: According to several studies, the vast majority of private biomedical research is about pharmaceuticals. While there are other types of biomedical innovation — new procedures, new imaging techniques, new apps on the phone — that's a relatively small part of biomedical R&D. If most of the R&D is about pharmaceuticals, we would expect most of the improvements in health to come from pharmaceutical innovation rather than other types of innovations.  

CBS: Pharmaceutical companies are often vilified for the high cost of new drugs, and they counter that the high cost of research and development is responsible. Your work seems to imply that these costs are justifiable.

Lichtenberg: Yes, the cost is well worth it and might even be negative.

One of my earlier studies showed that even under conservative assumptions, the value of the increase in people's ability to work thanks to new drugs is 2.5 times as great as the expenditure on new drugs.

A few weeks ago, I published a peer-reviewed paper entitled “Has Pharmaceutical Innovation Reduced the Average Cost of US Leadership & Strategy & Strategy Episodes?” The study draws on data from the US Bureau of Economic Analysis about the cost of treating different diseases and how it's changed over time. I show in the article that the diseases for which the most new drugs were approved by the FDA tended to have lower growth in overall Leadership & Strategy & Strategy costs and, in particular, hospital costs. 

This study provides very strong evidence that there are cost offsets. For instance, new drugs often reduce the need for people to be hospitalized for different conditions. Let's say that a new drug costs $1,000, but it prevents someone from being hospitalized, which might cost $10,000. Then the net cost of the drug is actually negative. Although the drugs may appear to be expensive, they reduce the need for other medical care and also reduce disability. 

Also, a number of studies have shown that when new drugs enter the market, they reduce the cost of older drugs that continue to be used. That's another cost offset that needs to be taken into account.

CBS: Access to pharmaceutical innovation, like access to Leadership & Strategy & Strategy in general, is not equal or universal. What determines who benefits?

Lichtenberg: Last year, I published a study that showed pharmaceutical innovation primarily increased the longevity of people with the most education. People with less than nine years of school didn't benefit, presumably because more educated people had greater access to new drugs. An earlier study I did with a colleague also showed that people with less education tended to have less access to new drugs.

CBS: Do you think your work can help convince the public, employers, health insurance companies, and others that the high cost of pharmaceutical innovation is justifiable?

Lichtenberg: I do believe that it's very important to correctly measure the benefits as well as the costs of pharmaceutical innovation. The cost seems pretty obvious. But we also have to look at the cost offsets. The new drug will often result in less use of hospital care as well as other types of medical care like emergency room visits or home health visits. So, when we think of the benefits and costs of drugs and their cost effect, that's the metric we try to evaluate: incremental cost effectiveness. That's been a big theme of my research, that in order to correctly measure cost effect, you have to measure all the benefits and costs. And possibly cost savings.

That's why it might be in an employer's interest to provide Leadership & Strategy & Strategy coverage to employees. Partly it might be to compete in the labor market but also for employees to be healthier and more productive. Access to Leadership & Strategy & Strategy, and to new drugs, can reduce disability and absenteeism, so that health insurance that covers new drug costs is in both the employer's and employee's interest.

About the Researcher(s)

Photo of Professor Frank R. Lichtenberg

Frank Lichtenberg

Cain Brothers & Company Professor of Healthcare Management in the Faculty of Business
Economics Division
Cain Brothers & Company Professor of Healthcare Management in the Faculty of Business
Healthcare and Pharmaceutical Management Program

You Might Like

Business and Society, Diversity, Ethics and Leadership, Globalization, Leadership, Leadership and Strategy, Management, Social Impact
Date
February 04, 2025
A protestor holding a placard
Business and Society, Diversity, Ethics and Leadership, Globalization, Leadership, Leadership and Strategy, Management, Social Impact

When Should Companies Take a Stand? The Risks and Rewards of Corporate Activism

New CBS research explores the factors driving inconsistent corporate stances on global sociopolitical issues and the risks that come with them.
  • Read more about When Should Companies Take a Stand? The Risks and Rewards of Corporate Activism about When Should Companies Take a Stand? The Risks and Rewards of Corporate Activism
Business and Society, Leadership
Type
Business & Society
Date
January 23, 2025
Business and Society, Leadership

The Wall and the Bridge with Glenn Hubbard

Taking Adam Smith’s logic to Youngstown, Ohio, as a case study in economic disruption, Hubbard discusses the benefits of an open economy and creating bridges to support people in turbulent times so that they remain engaged and prepared to participate in, and reap the rewards of, a new economic landscape.
  • Read more about The Wall and the Bridge with Glenn Hubbard about The Wall and the Bridge with Glenn Hubbard
Elections, Marketing, Politics
Type
Business & Society
Date
October 10, 2024
Elections, Marketing, Politics

The Rise of Meddle Ads in Political Campaigns—and Why They’re Backfiring

Watch Professor Mohamed Hussein describe this new approach to political campaigning and explain why it might not always have the desired impact.
  • Read more about The Rise of Meddle Ads in Political Campaigns—and Why They’re Backfiring about The Rise of Meddle Ads in Political Campaigns—and Why They’re Backfiring
Business and Society, Labor, Leadership
Date
September 05, 2024
CBS Photo Image
Business and Society, Labor, Leadership

The Power of New Hires: How Fresh Talent Shapes Company Culture

A company's culture can significantly impact its financial performance, employee retention, and the overall well-being of its employees, according to new research from Professor Wei Cai.
  • Read more about The Power of New Hires: How Fresh Talent Shapes Company Culture about The Power of New Hires: How Fresh Talent Shapes Company Culture
Save Article

Download PDF

More to Explore
Share
  • Share on Facebook
  • Share on Threads
  • Share on LinkedIn

External CSS

Homepage Breadcrumb Block

Official Logo of Columbia Business School

Columbia University in the City of New York
665 West 130th Street, New York, NY 10027
Tel. 212-854-1100

Maps and Directions
    • Centers & Programs
    • Current Students
    • Corporate
    • Directory
    • Support Us
    • Recruiters & Partners
    • Faculty & Staff
    • Newsroom
    • Careers
    • Contact Us
    • Accessibility
    • Privacy & Policy Statements
Back to Top Upward arrow
TOP

© Columbia University

  • X
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn