Chazen Global Insights, Media and Technology
The Next Generation of TV in an Era of Rapid Change
New developments in both content and technology could also mean more regulations.
Chazen Global Insights, Media and Technology
Q&A With Media Business Expert Professor Jonathan Knee on the Future of Streaming Platforms
“It will be great for viewers and terrible for shareholders.”
Chazen Global Insights, Economics and Policy
A Historical View of Newspaper Advertising
A change in 1960s French law provides insight into modern problems with ad revenue.
Chazen Global Insights, Marketing
How to Have Meaningful Relationships With Movies
Streaming service algorithms can be made more effective.
Chazen Global Insights, Media and Technology
Online Content and the Ad Blocking Problem
Research helps clarify the relationship between advertising and quality content.
Chazen Global Insights, Marketing
Perspectives on Purpose: From Shareholder Value to Societal Value
Many corporations now no longer see maximizing shareholder value as their chief aim. With this major ideological shift, brands now need to rethink their purpose—to consumers, employees, and society at large.
Chazen Global Insights, Marketing
An Emotional Free Sample: McDonald’s Brand Strategy
To be competitive in today’s advertising world, McDonald’s needed to update its communications model. At the BRITE ’19 Conference, Colin Mitchell of McDonald's discusses the company's strategy.
Chazen Global Insights, Media and Technology
Astrology App Brings Mysticism—and Your Future—Straight to Your Phone
Sanctuary lets users instant message their way through the cosmos with one click.
Chazen Global Insights, Media and Technology
Amy Webb on the Future of AI
If the fastest growing power to change our future was concentrated in the hands of only nine decision-makers, would you worry?
Chazen Global Insights, Leadership
Why the Most Successful Executives Are Also Great Learners
In this short video, Paul Ingram, the Kravis Professor of Business, says that leaders must make adjustments as the world changes and lifelong learners are best poised to make a difference.