Marketing
Numbers Affect Customers in Countless Ways
From prices to user ratings, numbers influence how we shop.
Marketing
Considering the Alternatives While Shopping
How dissimilar options could interfere with making a purchase.
Chazen Global Insights, Marketing
Beware of Marketers Bearing Plans to Reach “Influencers”
David Rogers shares his take on the idea of influencing customer networks.
Business Economics and Public Policy, Marketing
Decision Science News
CDS Goes to ACR!
From October 17 to October 20 three members of CDS, Kellen Mrkva, Atonia Krefeld-Schwalb, and Byung Cheol Lee, traveled to Atlanta to attend the 2019 Association for Consumer Research Conference (ACR). All three organized special sessions around their research.
Chazen Global Insights, Marketing
How to Have Meaningful Relationships With Movies
Streaming service algorithms can be made more effective.
Marketing
Marketing Division News
Lehmannfest
The Marketing Division celebrates Don Lehmann’s 50 years with Columbia Business School.
Chazen Global Insights, Marketing
Perspectives on Purpose: From Shareholder Value to Societal Value
Many corporations now no longer see maximizing shareholder value as their chief aim. With this major ideological shift, brands now need to rethink their purpose—to consumers, employees, and society at large.
Chazen Global Insights, Marketing
An Emotional Free Sample: McDonald’s Brand Strategy
To be competitive in today’s advertising world, McDonald’s needed to update its communications model. At the BRITE ’19 Conference, Colin Mitchell of McDonald's discusses the company's strategy.
Marketing
Marketing Division News
Marketing Division Welcomes New Faculty Members
Three new professors join the Marketing Division
Marketing
Marketing Division News
Marketing Division Welcomes New PhD Students
The Marketing Division is pleased to welcome four new PhD students in 2019:
Uliana Evseeva
Maren Hoff
Eric Park
Jasmine Yang
We wish Uliana, Maren, Eric, and Jasmine much success during their time at CBS!