Marketing

BRITE ’20 speaker and former Chairman of LVMH N.A. teaches that Aesthetic Intelligence, or “The Other AI,” is key to sustaining long-term competitive advantage in any type of business.

BRITE '20 speaker and former Chairman of LVMH N.A. teaches that Aesthetic Intelligence, or “The Other AI,” is key to sustaining long-term competitive advantage in any type of business.

Columbia Business School research explores why elites and luxury brands mix and match upscale and downscale products.

Marketing PhD Student, Nicolas Padilla, is a winner of the 2019 Alden G. Clayton Doctoral Dissertation Proposal Competition

In the era of online surveillance, consumers continually express concerns about how their digital footprint is being tracked and their privacy compromised.

From strategy to political engagement, there are plenty of benefits to personalized marketing.

For Norman de Greve, (Chief Marketing Officer, CVS Health; BRITE ’20 Speaker), staying true to CVS Health’s brand purpose has had a significant impact on business as usual.

For Norman de Greve, (Chief Marketing Officer, CVS Health; BRITE '20 Speaker), staying true to CVS Health's brand purpose has had a significant impact on business as usual.

For Julie DeTraglia (VP, Head of Research and Insights, Hulu; BRITE ’20 Speaker), the most competitive year yet in the streaming wars presents an opportunity for Hulu to innovate boldly and stay true to their user-based approach.

For Julie DeTraglia (VP, Head of Research and Insights, Hulu; BRITE '20 Speaker), the most competitive year yet in the streaming wars presents an opportunity for Hulu to innovate boldly and stay true to their user-based approach.