Technology

Generative AI is revolutionizing market research by offering unprecedented ways to understand customers, assess competitors, and extend data-driven decision-making organizationally. Research with pioneering companies reveals four key opportunities: gen AI supports existing practices by making them faster and more scalable; replaces traditional methods with synthetic data that can match conventional results with greater accuracy; fills insight gaps by providing evidence for decisions previously based on intuition; and creates innovative applications like digital twins for testing customer interactions. Survey data shows 45% of market researchers already use gen AI, with most employing it to analyze transcripts and data. While acknowledging limitations around bias and representativeness, this framework helps business leaders navigate gen AI's transformative potential in gathering customer and market insights more efficiently and effectively than ever before.

A new study by Professor Lori Yue and her co-authors reveals how app developers acquiring smaller third-party apps in the iOS App Store create powerful synergies that discourage new competitors from entering the market.

Professors Stephan Meier and Todd Jick share their latest insights on how AI is reshaping the workplace and transforming the future of work, and why a human-centric approach is key to success. 

Professor Laura Veldkamp outlines the key issues to consider when evaluating the candidates’ approach to Big Tech and monopolies during this election season.

The technology poses significant challenges to electoral integrity and has sparked a race between those attempting to manipulate information and those striving to uphold democratic values, argues Professor Bruce Kogut.

New research by CBS Professor Shivaram Rajgopal and his co-authors uses historical company data to help investors more accurately estimate a company's value, promoting greater transparency.

Insights From Columbia Business School show how Emerging Industries Strategically Choose Regulatory Landscapes for Growth

New Research from Columbia Business School Shows the Link Between Low-Growth Startups and Their Innovative Predecessors 

Student Leadership and Ethics Board member Liv Erickson ’24  considers the ethics and impact—not just the productivity—of generative artificial intelligence for business leaders.