Strategy

Professors Stephan Meier and Todd Jick share their latest insights on how AI is reshaping the workplace and transforming the future of work, and why a human-centric approach is key to success. 

AI and automation are revolutionizing sales, from lead generation to deal closing. As go-to-market engineers replace traditional sales roles and AI agents take over repetitive tasks, businesses must adapt or risk being left behind.

Insights From Columbia Business School show how Emerging Industries Strategically Choose Regulatory Landscapes for Growth

Five Studies by Columbia Business School Faculty Present Insights into Pivotal Delivery Times, Emerging Fashion Trends, Advertising Strategies, and Customer Behavior

New Columbia Business School Study Shows That Ads Drive Lower-Quality Searches and Creates a More Accurate Model to Understand Customer Preferences 

Adapted from “Online Advertising as Passive Search,” by Raluca M. Ursu of New York University Stern School of Business, Andrey Simonov of Columbia Business School, and Eunkyung An of New York University Stern School of Business.

Columbia Business School Research Introduces a New Model That Simulates Consumer Routines, Which Could Prove Valuable for Retaining Customers

Study Shows Spending Caps Prevent Overspending & Problem Gambling

Columbia Business School research shows that participating in a market where individuals make predictions on future climate outcomes and earn money can change climate attitudes, behavior, and knowledge

Groundbreaking Study Reveals a New System For Reporting Workplace Harassment For Companies to Consider Using