Marketing

New research from Columbia Business School finds that while autonomous shopping makes life easier, there are still key barriers preventing consumers from embracing this practice. 

Study from Columbia Business School finds that people who express themselves authentically on social media are happier and more satisfied with their lives

Trade and China continue to be among the most debated policy issues in the United States and worldwide. Does its government give Chinese firms an unfair advantage?  

New research from Columbia Business School finds that leadership gender and organizational values claims lead to gender differences in the companies to which men and women apply.

Oded Netzer, Columbia Business School’s Arthur J. Samberg Professor of Business, argues that the high volume of polar reviews limit the usefulness of such reviews for consumers and potentially distorts the “true” quality of a product

Columbia Business School study finds that the majority of consumers are loss averse, but results vary by age, education level and financial experience

It's time to recast antitrust laws for the new consumer marketplace, says Chazen Senior Scholar Andrea Prat.

Music is not just entertainment – it can affect our thoughts, feelings, and behaviors. If you need a boost of energy for a workout, you can put on a fast-paced groove; if you’re going through a breakup, a soothing ballad might be your choice instead – and most live performances and concerts are their own brand of energy. But this relationship between music and our psychology might not be as one-sided as we thought – our personalities might also affect our music choices.

While many experts label our relationships with our smartphones as an unhealthy "addiction," a recent study from Columbia Business School challenges conventional wisdom.

As luxury styles become more accessible, wealthy consumers are drawn to upscale versions of 'low culture' fashion and food.