Marketing

Leadership, Marketing
Date
Manhattanville campus
Leadership, Marketing
Press Release

Columbia Business School Executive Education Launches Nine-Month Chief Marketing Officer Program in Collaboration with Emeritus

Columbia Business School Executive Education is proud to announce the Chief Marketing Officer Program for senior marketing professionals who seek to advance their careers and take on leadership roles in their organizations. The program is being launched in collaboration with Emeritus, a global leader in making high-quality education accessible and affordable.
Marketing, Strategy
Date
Manhattanville campus
Marketing, Strategy
Marketing Press Release

The Value of Utilizing Anthropological and Psychological Research for Brand Positioning

A recent article by a Columbia Business School Lecturer demonstrates how marketers can apply a distinctive mix of qualitative research methods to inspire ways to encourage consumers to adopt new purchasing behaviors. 
Marketing, Operations, Strategy
Date
Manhattanville campus
Marketing, Operations, Strategy
Marketing Press Release

Why Businesses Should Make Sure Consumers Can See 'Unfavorable' Reviews of Their Products

E-commerce has seen continued growth since the onset of the pandemic, making product reviews more relevant than ever before. Now, new research from Columbia Business School sheds light on what is making reviews so compelling.
Marketing
Type
Brand Talk
Date
During the COVID-19 pandemic, as gravely ill patients filled the wards of Mount Sinai’s hospitals, concurrent crises of fear, anxiety, and misinformation about the coronavirus also took hold in the general populace.
Marketing

The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network

During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.
Chazen Global Insights, Marketing
Type
Chazen Global Insights
Date
What if marketers treated creativity as a competitive advantage? And, most importantly, what results would brand be able to achieve? As the relationship between brands and people evolves, fueled by rapidly changing technology, media landscape and consumer expectation, it is easy to confuse what is here to stay and what is just noise.
Chazen Global Insights, Marketing

Creativity as a Source of Competitive Advantage: Fernando Machado, Global CMO, Restaurant Brands International

What if marketers treated creativity as a competitive advantage? At the Future of Marketing Leadership conference, Fernando Machado, Global CMO of Restaurant Brands International, speaks about how Burger King consistently punches above its weight thanks to a firm belief that creativity does pay off.
Chazen Global Insights, Marketing
Type
Chazen Global Insights
Date
The Future of Marketing Leadership conference
Chazen Global Insights, Marketing

Adapting to Change and Maintaining Brand Credibility: Ann Mukherjee, Chairman and CEO, Pernod Ricard NA

A CMO-turned-CEO and pioneer of turning consumer insights into corporate actions, Ann Mukherjee, Chairman and CEO of Pernod Ricard North America, speaks at Columbia Business School’s The Future of Marketing Leadership conference.
Chazen Global Insights, Marketing
Type
Chazen Global Insights
Date
The Future of Marketing Leadership Conference
Chazen Global Insights, Marketing

Innovating to Solve Consumer Challenges in a Post-COVID World: Emily Culp ’06, CEO of Cover FX

A CMO-turned-CEO and pioneer of omnichannel retail shares her insights on how to innovate to solve consumer challenges during and after the COVID-19 crisis.
Marketing, Strategy
Date
Manhattanville campus
Marketing, Strategy
Marketing Press Release

Consumers Have a Stronger Debt Appetite for Interest-Free Experiential Goods Than Material Ones

Columbia Business School’s Vicki Morwitz finds that even though consumers do not normally like to be in-debt or be in post pay for short-lived experiential goods like vacations, they are more likely to buy on credit when firms highlight that loans include a zero-percent interest rate.
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