Entrepreneurship, Leadership and Strategy, Marketing, Organizations
Educating a New Generation of Entrepreneurs
Three questions for Lang Center Faculty Director Angela W. Lee
Leadership, Marketing, Strategy
Marketing Press Release
Defying the Digital Age: Using a Paper Calendar Could Make You More Productive
Columbia Business School research finds that when people use paper calendars rather than digital, they make better plans and complete them at higher rates
Healthcare, Marketing
Marketing Press Release
Calorie Counting at Restaurants: Social Dining Leads to Healthier Food Choices
Columbia Business School study finds that calorie posting on menus helps people make low calorie choices, especially among groups
Artificial Intelligence, Marketing, Strategy
In Praise of Friction for AI Customer Experiences
At the BRITE '22 conference, Renée Richardson Gosline spoke about the massive commitment companies are making to invest in artificial intelligence (AI).
Marketing
Blending Purpose and Marketing Strategy: Heather Hopkins Freeland ’01 (VP of Marketing, Lyft)
At the 2021 Future of Marketing Leadership conference, tech marketing executive Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan ’23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.
Marketing, Operations, Strategy
Marketing Press Release
In Delivery Time Battle, Customers Don’t Always Need Faster
Columbia Business School research finds there’s a limit on the need for speed, particularly if products are already arriving in a timely fashion
Marketing, Operations, Strategy
Marketing Press Release
From Marie Kondo to Acne Studios: Consumer Minimalism Defined
NEW YORK - From Marie Kondo’s bestseller The Life-Changing Magic of Tidying Up to high-end brands like Acne Studios that deploy bare aesthetics, it’s evident minimalism has successfully infiltrated mainstream fashion, home design, and more. As minimalism has taken over the fashion scene, brands, designers and consumers have all interpreted minimalism in their own unique ways.
Marketing, Operations, Strategy
Marketing Press Release
A Business Definition of Fun
NEW YORK - From amusement parks to live entertainment to nightlife to video games, a major segment of the economy is dedicated to the marketing and selling of fun experiences. While fun is familiarly conceptualized as enjoyment or pleasure, the psychological functions behind fun experiences remain largely unexplored.
Marketing
How Culture Drives Growth: Bonin Bough, Chief Growth Officer of Triller
From social media to consumer packaged goods, Bonin Bough (Chief Growth Officer, Triller) has overseen the successful growth of countless global brands. At the 2021 Future of Marketing Leadership Conference, Bough shared his insights on how an understanding of culture is key to growth.
Marketing
The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.