Marketing

MSI has announced the inaugural class of MSI Scholars, a group of 34 mid-career faculty who will convene for a July 30 – August 2 retreat in Breckenridge, Colorado. 

Babs Rangaiah (Executive Partner, IBM iX; BRITE '18 speaker) is leading IBM’s efforts with Unilever to create a blockchain for media buying. The implications across the digital advertising supply chain could be monumental.

Prof Silvia Bellezza was included by Thinkers50 as part of their list "On the Radar 2018: Emerging thinkers with the potential to make lasting contributions to management theory and practice." Thinkers50 identifies, ranks, and shares the very best in management ideas. Its definitive global ranking of management thinkers is published every two years.

CDS director Eric Johnson talks with Deal Crunch about the research that the center does on consumer decisions.

Two Marketing PhD Students are winners of the INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Proposal Competition

CDS director Eric Johnson discusses bait-and-switch airline fares.

Silvia Bellezza was one of two Business School faculty awarded $25,000 in research funds from the Provost’s Grants Program for Junior Faculty Who Contribute to the Diversity Goals of the University in Fall 2017.

The Marketing Division wishes to congratulate the following PhD students on their recent job placements. Jaeyeon Chung - Assistant Professor of Marketing, Rice University Ryan Dew - Assistant Professor of Marketing, the Wharton School of the University of Pennsylvania Qitian Ren - Assistant Professor of Marketing, Chinese University of Hong Kong (Shenzhen)

A new tool assesses the creative value of any new idea. Olivier Toubia, Glaubinger Professor of Business, and Oded Netzer, Professor of Business from Columbia Business School are co-authors of this first of its kind research entitled, Idea Generation, Creativity, and Prototypicality.