Marketing

“At any point, you could have a hole-in-one,” says the former pro golfer. “It’s a good metaphor for life.”

Adam Michaels ’06 is responsible for tracking consumer behavior for some of the world’s most beloved snack brands.

Take note, parents-to-be: Research from Professor Jacob Goldenberg shows that what you name your children could influence how they look.

NEW YORK – Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. With the rise of big data, marketers not only have the opportunity to better predict consumers’ behavior, but also to understand and respond to their immediate psychological needs, according to Columbia Business School researchers.

Even the most creative music has a predictable “averageness” that makes it inherently appealing.

Research shows that musicians’ social media posts have a direct boost on song plays.

In the E-Commerce World, High "Opening Rates" Are Poor Indicators for Brand Loyalty

Researcher Kinshuk Jerath argues search engines are the only real winners NEW YORK – Advertisers spend a lot of money on paid search. By 2019, paid search ad spending will reach nearly $40 billion in the U.S. alone. But, according to research from Columbia Business School’s Kinshuk Jerath, this tactic has many subtleties and doesn’t always result in increased profits for advertisers.

Arianna Huffington, Founder & CEO of Thrive Global; Founder of The Huffington Post, discusses her thoughts on women board member quotas with Professor Gita Johar, Meyer Feldberg Professor of Business in Marketing at the 2018 KPMG Peat Marwick/ Stanley R. Klion Forum.