Lang Letter Archive

Why do business relationships take longer to establish in China than in the United States? New research explores key differences between the American and Chinese approaches to building networks

At the 2005 Alumni Reunion, Professor Bruce Greenwald put forth a simple truth about investing: in any sale, one person is wrong. Value investing offers a framework for ending up on the right side of the sale.

From the Archive, June 2005: You can sometimes improve your product's market share by adding competition. A study of consumer behavior challenges conventional wisdom about product placement.

Do Chinese avoid conflict? If so, how will this cultural trait affect negotiations with your Chinese joint venture partner? New research sheds light on how culture influences people in business settings.

“Superinvestor” Warren E. Buffett, who got an A+ from Ben Graham at Columbia in 1951, never stopped making the grade. He made his fortune using the principles of Graham and Dodd's Security Analysis. Here, in celebration of the 50th anniversary of that classic text, he tracks the records of investors who stick to the “value approach” and have gotten rich going by the book.

As participants in incentive systems perceive that they are getting closer to their goal, they intensify their efforts.

Picking a sure small reward versus a risky big one depends on the effort it requires and how much you enjoy it.