A research study on online social networks reveals that networking sites can drive advertising revenue by encouraging the density of social ties, or boosting the level of friendship or social connections between users.
A new study on the connections between race and gender — a phenomenon called gendered race — reveals unexpected ways in which stereotypes affect our personal and professional decisions.
NEW YORK — November 27, 2012 — Barbara Krumsiek, Chair, President, and CEO of Calvert Investments, has been selected to receive Columbia Business School’s 2012 Botwinick Prize in Business Ethics. The Botwinick Prize is an annual award recognizing an outstanding leader who exhibits the highest standard of ethical conduct in business or the professions. It is organized by the Sanford C. Bernstein & Co. Center for Leadership and Ethics, the umbrella for leadership and ethics activities at Columbia Business School. Ms.
NEW YORK—November 2, 2012—For decades, “bigger is better” has been the conventional path to efficiency in industries ranging from transportation to power generation. Food once grown on small family plots now comes overwhelmingly from factory farms. Vessels that carried 2,000 tons of cargo have been replaced by modern container ships that routinely move 150,000 tons. But now, new research shows, we are on the cusp of a radical shift from building big to building small—a change that has profound implications for both established and emerging industries.
NEW YORK—October 10, 2012—Thanks to blogs, online forums, and product review sites, companies and marketers now have access to a seemingly endless array of data on consumers’ opinions and experiences. In principle, businesses should be able to use this information to gain a better understanding of the general market and of their own and their competitors’ customers.
NEW YORK—October 4, 2012—Consider a Japanese–American woman strolling through a mall. If she passes by a UNIQLO store, is she more likely to opt for sushi than a hamburger when she reaches the food court? Would this cue of Japanese culture draw out her Japanese side? The answer, according to new research from Columbia Business School’s Michael Morris, the Chavkin–Chang Professor of Leadership, and Aurelia Mok, Assistant Professor, City University of Hong Kong (she received her Ph.D.
Columbia’s popular course on personal leadership kicks off new program; Offers innovative networking and interactive educational opportunities to a broader audience of business professionals
In several experiments, Leonard Lee, associate professor of marketing at Columbia Business School, showed that in–system individuals demonstrate increased action initiation, persistence in completing tasks, and overall optimism.