[View the story "Columbia Business School Faculty Comment on Facebook IPO" on Storify]Columbia Business School Faculty Comment on Facebook IPOFaculty members share their thoughts on Facebook's IPO, leading up to Friday's opening bell where Facebook (FB) will trade for the first time at $38 per share. Storified by Columbia B-School · Fri, May 18 2012 11:16:02Professor Rita McGrath told the Christian Science Monitor about Facebook's business model for the future, in terms of the quality of its advertising.??Facebook will never be able to monetize its reach and access if it can??t raise the game on the quality of advertising on the site,? McGrath said. As a business consultant, she added, ??I get weirded out when I get ads [such as]: 'Female consultant? Click here to learn the 7 secrets of ...,' or, worse yet, 'Are you a woman business owner?'?For Facebook IPO, some suitors wary of the big danceThis week's Facebook IPO, valued at an eye-popping $100 billion, is among the most-anticipated initial public offerings ever. But some an...McGrath also joined the New York Times?? Business Day Live to discuss Facebook CEO Mark Zuckerberg??s management style. ??He??s been one of the more failure tolerant CEOs that I know of, and that??s a good thing.  The bad thing is that some of those failures were pretty bad.?Business Day Live Playlist - Video Library - The New York TimesNews and opinion video from The NYTimes including breaking news, investigative reporting, national and international coverage. Style and ... Meanwhile, Professor Katherine Phillips sat down with Reuters TV to discuss Facebook's IPO and the company's meteoric rise, ahead of Friday's opening bell.Phillips said, "Facebook is the first media company of its kind and the only media company of its kind that has been so successful. It's a meteoric rise to success I think that is unprecedented with organizations in any domain really."Facebook insiders cash in Video Reuters.comMay 16 - Several of Facebook's early investors are adding their shares to the company's public offering, boosting the size of the IPO by ...In the Wall Street Journal, Professor Brett Gordon commented on the surging technology stock market in light of Facebook's IPO filing.  "Investors appear to be betting that Facebook thinks the market will rise more and would be interested in getting in on other social media firms before the market would eventually peak at some point,? Gordon said.Facebook v. the Market: Who's Fueling Who?Let's call this the Facebook effect. Getty Images Stock markets are surging today and the Nasdaq has hit its highest point since 2001.When Facebook filed their IPO in February, McGrath talked with PC Magazine about the partnership between Facebook and social gaming giant, Zynga."The most powerful relationships between partners are when both parties have considerable power and there is low potential for conflict, which has certainly been the case with Facebook and Zynga so far," McGrath said.Facebook IPO: What They're SayingThe Zuckerberg Doctrine Zuckerberg included a personal missive in the company's IPO filing that opened with the statement: "Facebook was ...Also in February, Professor Brett Gordon spoke to The Daily after Facebook's S-1 filing about the valuation of its IPO. "Companies generally go public when they believe the world at large places the highest possible value on the firm. If you look at it from that perspective, I could certainly imagine this being overvalued,? Gordon said.NUMBERS UP FOR FACEBOOKFacebook, the cornerstone of contemporary social media, unveiled a solid record of success yesterday in its first public financial filing...In the Wall Street Journal, Professor Morten Sorensen discussed the potential for returns on venture capital investments, ahead of Facebook's IPO filing."Some venture investors reaped returns of around 300 times in the late 1990s dot-com boom from then-highfliers like online grocer Webvan Inc., but Facebook is set to be the highest return I've ever seen," Sorensen said. A $9 Billion Jackpot for Facebook InvestorFacebook Inc. is set to unleash massive paydays in the venture-capital industry-including a potential record-breaking $9 billion jackpot ...