The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
As participants in incentive systems perceive that they are getting closer to their goal, they intensify their efforts.
As participants in incentive systems perceive that they are getting closer to their goal, they intensify their efforts.
Picking a sure small reward versus a risky big one depends on the effort it requires and how much you enjoy it.