Chazen Global Insights, Marketing The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention As participants in incentive systems perceive that they are getting closer to their goal, they intensify their efforts. Read More
Chazen Global Insights, Marketing The Effects of Effort and Intrinsic Motivation on Risky Choice Picking a sure small reward versus a risky big one depends on the effort it requires and how much you enjoy it. Read More
